was at the height of its global power as the sole transnational corporation
The cigarette pack has become ever more important as a conveyor of brand messaging as available marketing channels for tobacco companies are increasingly limited due to bans on tobacco product advertising, promotion, and sponsorship (Hammond et al
And tobacco taxes have been dubbed the second addiction, not of the smoker, but of the government, which makes so much money from smokers that it doesnt want to make life too difficult for the industry
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Ireland followed in 2018 and Hungary and Canada in 2019