The Framework Convention on Tobacco Control (FCTC) of the World Health Organization (WHO) reached a unanimous consensus on regulating ads, promotion, and sponsorship of ECs in 2014, as their safety and efficacy cannot be definitively confirmed, and because they induce addiction similar to that caused by nicotine in cigarettes 10
"If [smoking]'s not associated with nice things via pretty packaging or advertising anymore, it's going to die down eventually," psychologist Christoph Krger predicts.
CPSCs National Injury Information Clearinghouse database has 29 reports of house fires and serious injuries caused by exploding e-cigarettes
"Wilson, (James) Harold, 1st Baron Wilson 19161995." in David Loades, ed., Reader's Guide to British History London: Routledge, 2003
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Its never safe to smoke