The retail environment in low income and predominately African American communities has been a focal point for tobacco marketers since the 1970s. Laestaduius cites historical examples of sophisticated operations targeting specific minority demographics
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Cigarette companies used cards with images of baseball players to stiffen their packs of loosely packed tobacco and thin paper wrappings as early as 1888, according to the Stanford University Research into the Impact of Tobacco Advertising (SRITA)
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Participants and procedure Participants were recruited from 9th and 12th grade classes in ten California high schools with large and diverse populations with respect to race/ethnicity and socioeconomic status
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