Philip Morris turned to the Chicago-based Leo Burnett agency, whose advertisers dropped Marlboro's price point and long-time "Mild as May" slogan, and staged a new campaign featuring icons of male autonomy: sun-cured men repairing cars, cleaning guns, cupping a flame in tattooed hands, or squinting into the distance over whirls of smoke
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Further research is needed to determine whether the associations between pack size, smoking and cessation are causal to estimate the impact of policies to cap cigarette pack size
Denser tobacco might last longer, while a lighter cigarette might be consumed quicker
We've had six homicides attributed directly to the tobacco