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The present findings are consistent with past research and suggest that regulators may need to consider restricting pack size and shape if they wish to reduce brand appeal among young women [24]
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Currently, the total tax share in the retail price of cigarettes in Vietnam is only 36%, below the WHOs recommended 75% and lower than regional peers such as Thailand (78.6%), the Philippines (71.3%), and Singapore (67.5%).
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FMCG, 2017, accessed May 2017 ITC Limited
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