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The interesting aspect of this case is not so much the decision few would argue that the marks are too similar (except of course if this was your former licensee who had built up trading goodwill using your brand only to switch it to something arguably similar after selling counterfeit products of your own brand) but the lessons for licensors

Smoking affects your respiratory system, and after you quit, youll feel the effects of your body recovering

"Electronic cigarettes: review of use, content, safety, effects on smokers and potential for harm and benefit"

Nord 2 by Smok Smok vapes have been around for years, and the firm has been known to push design limits and implement new technology, always giving vapers something new

Shahrir S, Crothers K, McGinnis KA, et al

Yeshin, Tony