Choosing the right device and nicotine strength can make switching from cigarettes easier
The sleek and modern packaging reflects the brand's commitment to delivering a premium experience from start to finish
PMID 29730817
The product isn't exactly cheap, however, and will ultimately help ensure Philip Morris continues to see money roll in from tobacco sales...even if people stop smoking traditional cigarettes

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The cherry flavor is not overpowering, but rather a subtle addition to the overall smoking experience