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Lilienfeld 2007

"Introducing plain packaging just takes away the ability of a consumer to identify our brand from another brand and that's of value to us," she said

A test for linear trend is statistically significant if a straight line (indicating a consistent increase or decrease) fits the adjusted data significantly better than no linear trend (i.e., the null hypothesis of no linear trend over time is rejected)

When compared to cheap plastic lighters that are sold at every corner store, a classic lighter gives you a full sensory experience: the cold touch of the polished metal, the precise mechanical hinge, and the steady, reliable flame of the wick soaked with fuel

The American Lung Association thanked them by bestowing their "Lung Champion Award" upon the company

Its got that bold, rich flavor that Id compare to a dark beer or coffee