These substances cause inflammation, paralyze the lung-clearing cilia, and create a sticky layer of tar in the lungs, reducing your ability to breathe
Smoother, milder experience: Suitable for smokers who find traditional cigarettes too strong and want a smoother, more aromatic flavour profile
Lower quit motivation: Only 15.9% of predominant RYO smokers were highly motivated to quit, compared with 20.3% of factory-made cigarette smokers, which restrains market shrinkage via cessation
When a person is addicted to nicotine, they have higher endorphin levels, and when they give up, these levels of endorphins drop
The Wall Street Journal, 2019)
115 E-cigarettes with higher nicotine concentrations or intended therapeutic uses will be regulated as medical devices