CMAJ 2018;190:E596
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Cotinine : A metabolite of nicotine produced by the liver and excreted through the kidneys, used to measure nicotine intake
Their concerns center on Philip Morris Internationals marketing of IQOS as a safe, sleek, and stylish product, in a similar way that e-cigarettes were marketed, and concerns that this will lead to non-smokers and youth, in particular, being enticed by the advertising and initiating tobacco use
Pre-rolled wraps have filters that make smoking even smoother and more enjoyable
All of these factors may be mirrored by vaping, without the individuals facing the health dangers that come with smoking