Available from 1st March to all channels, the innovative new product taps into the growth of the capsule cigarette segment, which has increased by 543% in the last year, leading to a 5.9% share of the Ready Made Cigarette (RMC) category
These king size (84mm) tubes feature a menthol-infused design for a cool, crisp flavor and come with 17mm filters for smooth draws
Single-herb smokable options (e.g., lavender, mullein)
Between 1991 and 2013, there was a significant linear decrease in the prevalence of cigarette use among high school students from 27.5 to 15.7 percent
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The FDA had already authorized the same 20 Zyn products for sale in January 2025, but that earlier decision did not allow Swedish Match, the subsidiary of Philip Morris that makes Zyns, to market them as reducing disease risk