Ultimately, PMIs success in becoming a health and wellness company will depend on its ability to authentically align its products and brand with the values and expectations of todays health-conscious consumers
When the Connecticut consumer protection commissioner criticized candy cigarettes in 1993, a lawyer for World Candies acted offended and insisted that the company would fight any attempt to ban its "fun healthy food" simply because it was "alleged to resemble tobacco products." In the '80s, tobacco companies finally wised up and began demanding that candy companies stop using their brand names
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This leads to the assumption that all vaping products carry addiction risk
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