So I think this has to be viewed in terms of a very long-term business strategy." The hope of vaping as a safer alternative to smoking is fading
That has a far greater effect on the tobacco industry than sponsorship." Indeed, that is the majority of Alokozay's marketing work for its cigarette brands, according to Ms Lipskaya
Although youll pay more upfront for a starter kit, in the long-run the replacement cartridges and e-liquid are much cheaper than buying disposable e-cigs
Omar Shafey, The Tobacco Atlas , Second Edition, (Atlanta, GA: American Cancer Society, 2006), 32
So it follows that their risks will be different too
Light to carry and hold, it feels and looks just like a cigarette