Previous research has shown that green colour schemes effectively communicate to youth that a cigarette is mentholated, and youth in these studies describe blue as denoting a mild, mellow, smooth and/or menthol flavour.11 12 These sensory characteristics appeal to youth, as they reduce the harshness of cigarette smoke and mask the bitter taste of nicotine that can make early smoking experiences more aversive.1719 The new non-menthol ads and packaging tested in this study prominently featured green and blue colour schemes
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To avoid confusion between both terms, tar used in reference to cigarettes is sometimes put in quotation marks
Contributing: Taijuan Moorman, Caroline C
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Diageo, the worlds biggest spirits maker, on Thursday beat full-year sales forecasts, helped by demand for super premium brands such as Don Julio tequila, Johnnie Walker Blue Label and Bulleit Bourbon