Elizabeth Crisp Crawford, a communications professor at North Dakota State University and author of the book Tobacco Goes to College , says Juuls proposed campaign will likely appeal to its intended audience, middle-aged viewers, because Millennial and Gen Z consumers dont really watch TV
What the Silicon Valley e-cigarette giant is really about, its $10 million television ad campaign declares, is helping cigarette smokers shake their cigarette addictions and get healthy
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seemed to draw some people to nicotine use who wouldnt have smoked in the first place, and also particularly appealed to teens, experts say
And youre glad to do it