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With global regulations evolving and health guidelines becoming stricter, packaging must be designed to meet legal standards while appealing to consumers

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Research shows that ex-smokers have an increased likelihood of a smoking relapse when there's greater exposure to other smokers in social situations, at work, or home

[Our] consumer research indicates that about 70% of HTP consumers choose menthol flavor, so we have equipped the Ploom S 2.0 with a new heating mode, TASTE ACCEL, which effectively lengthens the duration of the peak heating temperature compared to that of its immediate predecessor, the Ploom S. This, he added, achieved a balance between the freshness of menthol, rich vapor, and clear tobacco taste, making it the ideal device for consumers who enjoy menthol flavors. JT doesnt restrict itself to introducing new Ploom device versions in its drive to creating consumer choice, though

Introducing Orange Box for Ultra Light. The other designations and their corresponding pack colors are also featured so that consumers could figure out which color indicated which health designation for future purchases

Master blenders combine various leaves to achieve a consistent flavor profile or to create a new and unique blend