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Essentials of Consumer Behavior: An Applied Approach Jyotish Perfect for readers who enjoyBook Details Publisher: Routledge Author: Debra L. Stephens Language: English Edition: 2nd Edition ISBN: 9780367426866 Pages: 210 Cover: Paperback Dimensions: 9. 1 x 6. 1 x 0. 6 inches About The Book Essentials of Consumer Behavior by Debra L. Stephens presents a concise, practice based approach to understanding consumer behavior, making it an excellent alternative to traditional textbooks. This thoroughly updated second edition is designed to provide